For more than four decades, TonkinZulaikhaGreer has been a driving force in design, leaving its imprint on over 500 projects that stretch from Sydney to London. Specializing in Architecture, Interiors, Urban Design, Heritage+Adaptive Reuse, Master Planning, Design Management, Design Technology, Research, and Advocacy, TZG is synonymous with crafting distinctive places, spaces, and monumental works of art.

Working closely with TZG senior leadership, M35 orchestrated a strategic overhaul of the brand identity, tailoring it to resonate with a contemporary audience. The focal point of the new identity revolves around conveying TZG's meticulous attention to detail and precision in their work. The project's extensive scope covered strategy, word mark, a dynamic motion system, a versatile colour palette, typography, diagrams, and data visualisation. Additionally, M35 executed pivotal brand touch points including the TZG website, internal and external coms, title blocks, social templates and marketing.