Osaka-based Sekisui House is one of Japan’s largest homebuilders. To launch their premium Parkview residential precinct in Sydney’s West, M35 was commissioned to help shape a new narrative within the category and localise the legendary Japanese brand for local sensibilities.
By borrowing from the worlds of art and design, the work elevated the behaviours and language commonly associated with residential developments.
SHINKA House (Evolution in Japanese) Sekisui House's first net-zero energy home in Australia. Its design and construction marks a significant milestone for energy-efficient housing in the country. It was built with the aim of demonstrating how a contemporary home can be materially and sustainably delivered to collectively improve the life and comfort of current and future generations. It utilises cutting-edge technology and materials, delivering a highly functional, comfortable, and energy-efficient home.
“As Japanese interior design is based upon thousands of years of history, it has evolved into a classic, sophisticated aesthetic, allowing it to be accepted in various regions by broad demographics.”