Basketball legend Jayson Tatum always finds a way. A way to the basket. A way to his dreams. A way to elevate his game — and his signature shoe.

M35 worked with the Jordan Brand design team in Portland to bring the story behind the development of the new Tatum 2 shoe to life. The brief was to communicate Jayson Tatum's involvement in the design process, as well as to communicate the key features of the shoe: Dynamic Fit, Grip/Traction, Lightweight Feel.

To achieve this, a range of static and motion visual storytelling assets were developed. These were then combined into creative mood boards. In this way, we were able to not only demonstrate the innovation behind the shoe, but also demonstrate Jayson's involvement in the process.