M35 collaborated with the Jordan brand internal design team to design a new modular identity system that celebrates powerful change-makers worldwide, who represent their cities, whilst driving the collective future they want to see within sneaker culture.
The modular identity employs the visual language of technical forms and surveys to reference the brand’s goal of listening to and learning from its community, simultaneously putting these change-makers center stage.
Nike Jordan Global
Nike Jordan Design Team, Portland
Photgrapher: Adrienne Raquel
DP: Jimmy Nyango
Cast: Aleali May and T'ea Cooper
Art Director: Farah Sophia
Producer: Erica Johnson
Editor: Theo Lesourd
Post Production: Modern Post