Nike’s Calling All Runners campaign redefined how runners navigate choice by introducing three clear, intuitive categories: Run Powered (Pegasus), Run Bigger (Vomero), and Run Supported (Structure). Each represents a distinct cushioning silo, helping athletes quickly identify the right shoe for their needs; turning complexity into confidence.

M35 partnered with Nike Global Running to establish the campaign’s visual centre and extend it across multiple brand touchpoints. This included the development of 3D animations, sculptural installations, and in-store storytelling designed to translate innovation into tangible, immersive experiences. A suite of motion assets and behind-the-design visuals further revealed the craftsmanship and technology driving each shoe.

Launched globally, Calling All Runners has been rolled out across flagship stores (including Paris) positioning Nike as both guide and innovator in the running space.