M35

Olympus captures the essence of the Greek taverna while reimagining it through a refined, contemporary lens. The identity draws on the visual language of ancient Greece, combining sculptural forms and classical artefacts with a modern sensibility. These elements are reinterpreted playfully as bold cut-outs, creating a sense of warmth, character, and approachability that balances the sophistication of the typography.

At the heart of the design lies the circle; a symbol drawn directly from the restaurant’s architecture and spatial flow. This recurring motif provides rhythm and cohesion across a range of brand touch points. Paired with a elevated typographic approach and a signature blue palette that evokes the Greek coastline, the brand identity feels elegant yet full of joy.

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Olympus

Client

The Apollo Group

Website: Liquid Protocol
Photography: Tom Ferguson

Category

Identity

Typography

Culture

Arts

Architecture

Design

M35

Hospitality

Related Projects

All Projects

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